About
I’m Lucas and I am a marketing and design professional with a passion for creating impactful brand experiences. Over the course of my career, I’ve had the opportunity to collaborate with standout brands where I’ve helped shape their visual identity and elevate their presence across platforms.
From designing cohesive brand looks to launching creative marketing campaigns, I thrive in fast-paced environments where innovation meets strategy. My work has spanned e-commerce, lifestyle, and entertainment sectors, allowing me to develop a versatile skill set that blends creative direction with data-driven results.
With a strong foundation in design and a strategic mindset, I specialize in bringing brands to life through compelling visuals and thoughtful messaging to create authentic connections between them and their audiences.
About
I’m Lucas and I am a marketing and design professional with a passion for creating impactful brand experiences. Over the course of my career, I’ve had the opportunity to collaborate with standout brands where I’ve helped shape their visual identity and elevate their presence across platforms.
From designing cohesive brand looks to launching creative marketing campaigns, I thrive in fast-paced environments where innovation meets strategy. My work has spanned e-commerce, lifestyle, and entertainment sectors, allowing me to develop a versatile skill set that blends creative direction with data-driven results.
With a strong foundation in design and a strategic mindset, I specialize in bringing brands to life through compelling visuals and thoughtful messaging to create authentic connections between them and their audiences.
About
I’m Lucas and I am a marketing and design professional with a passion for creating impactful brand experiences. Over the course of my career, I’ve had the opportunity to collaborate with standout brands where I’ve helped shape their visual identity and elevate their presence across platforms.
From designing cohesive brand looks to launching creative marketing campaigns, I thrive in fast-paced environments where innovation meets strategy. My work has spanned e-commerce, lifestyle, and entertainment sectors, allowing me to develop a versatile skill set that blends creative direction with data-driven results.
With a strong foundation in design and a strategic mindset, I specialize in bringing brands to life through compelling visuals and thoughtful messaging to create authentic connections between them and their audiences.
About
I’m Lucas and I am a marketing and design professional with a passion for creating impactful brand experiences. Over the course of my career, I’ve had the opportunity to collaborate with standout brands where I’ve helped shape their visual identity and elevate their presence across platforms.
From designing cohesive brand looks to launching creative marketing campaigns, I thrive in fast-paced environments where innovation meets strategy. My work has spanned e-commerce, lifestyle, and entertainment sectors, allowing me to develop a versatile skill set that blends creative direction with data-driven results.
With a strong foundation in design and a strategic mindset, I specialize in bringing brands to life through compelling visuals and thoughtful messaging to create authentic connections between them and their audiences.
Projects
Experience
Marketing Manager
Discount Grab
July 2024 - Present
Increased positive reviews by 20% through targeted marketing emails, automated follow-up messages, and personalized communications, enhancing brand awareness and customer loyalty.
Launched a new cohesive brand look across all platforms, including a redesigned logo, product image template, and consistent brand colors, strengthening brand identity and visibility across all channels.
Marketing Manager
Discount Grab
July 2024 - Present
Increased positive reviews by 20% through targeted marketing emails, automated follow-up messages, and personalized communications, enhancing brand awareness and customer loyalty.
Launched a new cohesive brand look across all platforms, including a redesigned logo, product image template, and consistent brand colors, strengthening brand identity and visibility across all channels.
Marketing Manager
Discount Grab
July 2024 - Present
Increased positive reviews by 20% through targeted marketing emails, automated follow-up messages, and personalized communications, enhancing brand awareness and customer loyalty.
Launched a new cohesive brand look across all platforms, including a redesigned logo, product image template, and consistent brand colors, strengthening brand identity and visibility across all channels.
Marketing Manager
Discount Grab
July 2024 - Present
Increased positive reviews by 20% through targeted marketing emails, automated follow-up messages, and personalized communications, enhancing brand awareness and customer loyalty.
Launched a new cohesive brand look across all platforms, including a redesigned logo, product image template, and consistent brand colors, strengthening brand identity and visibility across all channels.
Marketing Customer Story Development Manager
ITAD Services Inc.
February 2023 - August 2024
Partnered with high-profile clients such as Uber, Hulu, and Meta, delivering exceptional service on employee tech assets and maintaining strong, long-term client relationships.
Assisted in growing the inaugural offsite location revenue by 120% year-over-year by strategically implementing systems and processes that streamlined employee management, enhanced organizational efficiency, and optimized task management.
Spearheaded a comprehensive online e-commerce rebrand, which including developing new product photography standards and design templates, integrating AI technologies for enhance personalization for clients and establishing cohesive branding across all digital platforms and internal/external communications.
Marketing Customer Story Development Manager
ITAD Services Inc.
February 2023 - August 2024
Partnered with high-profile clients such as Uber, Hulu, and Meta, delivering exceptional service on employee tech assets and maintaining strong, long-term client relationships.
Assisted in growing the inaugural offsite location revenue by 120% year-over-year by strategically implementing systems and processes that streamlined employee management, enhanced organizational efficiency, and optimized task management.
Spearheaded a comprehensive online e-commerce rebrand, which including developing new product photography standards and design templates, integrating AI technologies for enhance personalization for clients and establishing cohesive branding across all digital platforms and internal/external communications.
Marketing Customer Story Development Manager
ITAD Services Inc.
February 2023 - August 2024
Partnered with high-profile clients such as Uber, Hulu, and Meta, delivering exceptional service on employee tech assets and maintaining strong, long-term client relationships.
Assisted in growing the inaugural offsite location revenue by 120% year-over-year by strategically implementing systems and processes that streamlined employee management, enhanced organizational efficiency, and optimized task management.
Spearheaded a comprehensive online e-commerce rebrand, which including developing new product photography standards and design templates, integrating AI technologies for enhance personalization for clients and establishing cohesive branding across all digital platforms and internal/external communications.
Marketing Manager
ITAD Services Inc.
February 2023 - August 2024
Partnered with high-profile clients such as Uber, Hulu, and Meta, delivering exceptional service on employee tech assets and maintaining strong, long-term client relationships.
Assisted in growing the inaugural offsite location revenue by 120% year-over-year by strategically implementing systems and processes that streamlined employee management, enhanced organizational efficiency, and optimized task management.
Spearheaded a comprehensive online e-commerce rebrand, which including developing new product photography standards and design templates, integrating AI technologies for enhance personalization for clients and establishing cohesive branding across all digital platforms and internal/external communications.
Marketing Director
BCS Recyling
November 2018 - February 2023
Partnered with major brands like Amazon, Costco, Dick's Sporting Goods, PepBoys, and Wayfair to develop and implement innovative strategies that reimagined the recovery and repurposing of their customer returns and over stock merchandise, maximizing brand value and return value.
Assisted in driving revenue turnaround from a loss-making operation to $7-$10 million ARR with a 50% profit margin. In my department this included designing visually compelling marketing materials and desk, enhancing brand messaging and optimizing creative processes to elevate client and consumer engagement.
Expanded and nurtured a creative team by setting clear goals, foster a collaborative and dynamic work environment, and significantly enhancing the branch's operational capacity.
Marketing Director
BCS Recyling
November 2018 - February 2023
Partnered with major brands like Amazon, Costco, Dick's Sporting Goods, PepBoys, and Wayfair to develop and implement innovative strategies that reimagined the recovery and repurposing of their customer returns and over stock merchandise, maximizing brand value and return value.
Assisted in driving revenue turnaround from a loss-making operation to $7-$10 million ARR with a 50% profit margin. In my department this included designing visually compelling marketing materials and desk, enhancing brand messaging and optimizing creative processes to elevate client and consumer engagement.
Expanded and nurtured a creative team by setting clear goals, foster a collaborative and dynamic work environment, and significantly enhancing the branch's operational capacity.
Marketing Director
BCS Recyling
November 2018 - February 2023
Partnered with major brands like Amazon, Costco, Dick's Sporting Goods, PepBoys, and Wayfair to develop and implement innovative strategies that reimagined the recovery and repurposing of their customer returns and over stock merchandise, maximizing brand value and return value.
Assisted in driving revenue turnaround from a loss-making operation to $7-$10 million ARR with a 50% profit margin. In my department this included designing visually compelling marketing materials and desk, enhancing brand messaging and optimizing creative processes to elevate client and consumer engagement.
Expanded and nurtured a creative team by setting clear goals, foster a collaborative and dynamic work environment, and significantly enhancing the branch's operational capacity.
Marketing Director
BCS Recyling
November 2018 - February 2023
Partnered with major brands like Amazon, Costco, Dick's Sporting Goods, PepBoys, and Wayfair to develop and implement innovative strategies that reimagined the recovery and repurposing of their customer returns and over stock merchandise, maximizing brand value and return value.
Assisted in driving revenue turnaround from a loss-making operation to $7-$10 million ARR with a 50% profit margin. In my department this included designing visually compelling marketing materials and desk, enhancing brand messaging and optimizing creative processes to elevate client and consumer engagement.
Expanded and nurtured a creative team by setting clear goals, foster a collaborative and dynamic work environment, and significantly enhancing the branch's operational capacity.
Creative Marketing Director
Frankie's Bikinis
November 2015 - April 2016
Partnered with major brands like Amazon, Costco, Dick's Sporting Goods, PepBoys, and Wayfair to develop and implement innovative strategies that reimagined the recovery and repurposing of their customer returns and over stock merchandise, maximizing brand value and return value.
Assisted in driving revenue turnaround from a loss-making operation to $7-$10 million ARR with a 50% profit margin. In my department this included designing visually compelling marketing materials and desk, enhancing brand messaging and optimizing creative processes to elevate client and consumer engagement.
Expanded and nurtured a creative team by setting clear goals, foster a collaborative and dynamic work environment, and significantly enhancing the branch's operational capacity.
Creative Marketing Director
Frankie's Bikinis
November 2015 - April 2016
Partnered with major brands like Amazon, Costco, Dick's Sporting Goods, PepBoys, and Wayfair to develop and implement innovative strategies that reimagined the recovery and repurposing of their customer returns and over stock merchandise, maximizing brand value and return value.
Assisted in driving revenue turnaround from a loss-making operation to $7-$10 million ARR with a 50% profit margin. In my department this included designing visually compelling marketing materials and desk, enhancing brand messaging and optimizing creative processes to elevate client and consumer engagement.
Expanded and nurtured a creative team by setting clear goals, foster a collaborative and dynamic work environment, and significantly enhancing the branch's operational capacity.
Creative Marketing Director
Frankie's Bikinis
November 2015 - April 2016
Successfully launched the company's e-commerce platform which resulted in increased site conversion, increased mail opens by 22%, and grew their email list from 1,000 to 15,000 natural users in 6 months by transitioning their site to a custom-built Shopify theme and leveraging MailChimp activations.
Led creative direction with founder Francesca Aiello through numerous holiday campaigns and sale events, increasing social following, customer comment engagement, and improving brand cohesion through multiple platforms.
Creative Marketing Director
Frankie's Bikinis
November 2015 - April 2016
Partnered with major brands like Amazon, Costco, Dick's Sporting Goods, PepBoys, and Wayfair to develop and implement innovative strategies that reimagined the recovery and repurposing of their customer returns and over stock merchandise, maximizing brand value and return value.
Assisted in driving revenue turnaround from a loss-making operation to $7-$10 million ARR with a 50% profit margin. In my department this included designing visually compelling marketing materials and desk, enhancing brand messaging and optimizing creative processes to elevate client and consumer engagement.
Expanded and nurtured a creative team by setting clear goals, foster a collaborative and dynamic work environment, and significantly enhancing the branch's operational capacity.
Senior Marketing Designer
Neff Headwear
November 2015 - April 2016
Partnered with major brands like Amazon, Costco, Dick's Sporting Goods, PepBoys, and Wayfair to develop and implement innovative strategies that reimagined the recovery and repurposing of their customer returns and over stock merchandise, maximizing brand value and return value.
Assisted in driving revenue turnaround from a loss-making operation to $7-$10 million ARR with a 50% profit margin. In my department this included designing visually compelling marketing materials and desk, enhancing brand messaging and optimizing creative processes to elevate client and consumer engagement.
Expanded and nurtured a creative team by setting clear goals, foster a collaborative and dynamic work environment, and significantly enhancing the branch's operational capacity.
Senior Marketing Designer
Neff Headwear
November 2015 - April 2016
Partnered with major brands like Amazon, Costco, Dick's Sporting Goods, PepBoys, and Wayfair to develop and implement innovative strategies that reimagined the recovery and repurposing of their customer returns and over stock merchandise, maximizing brand value and return value.
Assisted in driving revenue turnaround from a loss-making operation to $7-$10 million ARR with a 50% profit margin. In my department this included designing visually compelling marketing materials and desk, enhancing brand messaging and optimizing creative processes to elevate client and consumer engagement.
Expanded and nurtured a creative team by setting clear goals, foster a collaborative and dynamic work environment, and significantly enhancing the branch's operational capacity.
Senior Marketing Designer
Neff Headwear
July 2014 - November 2015
Led and executed over 20+ launch campaigns for high-profile clients including Disney, FOX, and RedBull, driving brand alignment and enhancing customer experience across all touchpoints.
Designed and developed innovative products and marketing materials, coordinating with cross-functional teams to deliver projects on time and within budget, resulting in elevated brand differentiation.
Senior Marketing Designer
Neff Headwear
November 2015 - April 2016
Partnered with major brands like Amazon, Costco, Dick's Sporting Goods, PepBoys, and Wayfair to develop and implement innovative strategies that reimagined the recovery and repurposing of their customer returns and over stock merchandise, maximizing brand value and return value.
Assisted in driving revenue turnaround from a loss-making operation to $7-$10 million ARR with a 50% profit margin. In my department this included designing visually compelling marketing materials and desk, enhancing brand messaging and optimizing creative processes to elevate client and consumer engagement.
Expanded and nurtured a creative team by setting clear goals, foster a collaborative and dynamic work environment, and significantly enhancing the branch's operational capacity.
Education
Associate of Graphic Design - Entertainment
Fashion Institute of Design & Merchandising - FIDM
August 2011 - May 2013
Creative Director of the college magazine
Associate of Graphic Design - Entertainment
Fashion Institute of Design & Merchandising - FIDM
August 2011 - May 2013
Creative Director of the college magazine
Skills
Adobe + Creative Software
Photoshop, Illustrator, InDesign, Premiere Pro + DaVinci Resolve
Adobe + Creative Software
Photoshop, Illustrator, InDesign, Premiere Pro + DaVinci Resolve
Adobe + Creative Software
Photoshop, Illustrator, InDesign, Premiere Pro + DaVinci Resolve
Adobe + Creative Software
Photoshop, Illustrator, InDesign, Premiere Pro + DaVinci Resolve
Web Builders
Framer, Shopify, Squarespace, Wix, Webflow
Web Builders
Framer, Shopify, Squarespace, Wix, Webflow
Web Builders
Framer, Shopify, Squarespace, Wix, Webflow
Web Builders
Framer, Shopify, Squarespace, Wix, Webflow
Admin
Microsoft Office + Google Workspace (sheets, docs, slides etc)
Admin
Microsoft Office + Google Workspace (sheets, docs, slides etc)
Admin
Microsoft Office + Google Workspace (sheets, docs, slides etc)
Admin
Microsoft Office + Google Workspace (sheets, docs, slides etc)
Productivity
Slack, ClickUp, Asana, BaseCamp + more
Productivity
Slack, ClickUp, Asana, BaseCamp + more
Productivity
Slack, ClickUp, Asana, BaseCamp + more
Productivity
Slack, ClickUp, Asana, BaseCamp + more
Project Management
Effective organization and management of design projects from concept to execution.
Project Management
Effective organization and management of design projects from concept to execution.
Project Management
Effective organization and management of design projects from concept to execution.
Contact
© Lucas Huffman 2024
Built in Framer
© Lucas Huffman 2024
Built in Framer
© Lucas Huffman 2024
Built in Framer
© Lucas Huffman 2024
Built in Framer