About
I’m Lucas and I am a marketing and design professional with a passion for creating impactful brand experiences. Over the course of my career, I’ve had the opportunity to collaborate with standout brands where I’ve helped shape their visual identity and elevate their presence across platforms.
From designing cohesive brand looks to launching creative marketing campaigns, I thrive in fast-paced environments where innovation meets strategy. My work has spanned e-commerce, lifestyle, and entertainment sectors, allowing me to develop a versatile skill set that blends creative direction with data-driven results.
With a strong foundation in design and a strategic mindset, I specialize in bringing brands to life through compelling visuals and thoughtful messaging to create authentic connections between them and their audiences.
About
I’m Lucas and I am a marketing and design professional with a passion for creating impactful brand experiences. Over the course of my career, I’ve had the opportunity to collaborate with standout brands where I’ve helped shape their visual identity and elevate their presence across platforms.
From designing cohesive brand looks to launching creative marketing campaigns, I thrive in fast-paced environments where innovation meets strategy. My work has spanned e-commerce, lifestyle, and entertainment sectors, allowing me to develop a versatile skill set that blends creative direction with data-driven results.
With a strong foundation in design and a strategic mindset, I specialize in bringing brands to life through compelling visuals and thoughtful messaging to create authentic connections between them and their audiences.
About
I’m Lucas and I am a marketing and design professional with a passion for creating impactful brand experiences. Over the course of my career, I’ve had the opportunity to collaborate with standout brands where I’ve helped shape their visual identity and elevate their presence across platforms.
From designing cohesive brand looks to launching creative marketing campaigns, I thrive in fast-paced environments where innovation meets strategy. My work has spanned e-commerce, lifestyle, and entertainment sectors, allowing me to develop a versatile skill set that blends creative direction with data-driven results.
With a strong foundation in design and a strategic mindset, I specialize in bringing brands to life through compelling visuals and thoughtful messaging to create authentic connections between them and their audiences.
About
I’m Lucas and I am a marketing and design professional with a passion for creating impactful brand experiences. Over the course of my career, I’ve had the opportunity to collaborate with standout brands where I’ve helped shape their visual identity and elevate their presence across platforms.
From designing cohesive brand looks to launching creative marketing campaigns, I thrive in fast-paced environments where innovation meets strategy. My work has spanned e-commerce, lifestyle, and entertainment sectors, allowing me to develop a versatile skill set that blends creative direction with data-driven results.
With a strong foundation in design and a strategic mindset, I specialize in bringing brands to life through compelling visuals and thoughtful messaging to create authentic connections between them and their audiences.
Projects
Experience
Marketing Designer
The Drive
Oct. 2024 - Present
Revitalized the YouTube channel’s brand by designing modern, eye-catching thumbnails and assets for the backlog catalog of videos, bringing these amazing videos that are 12+ years old back to life.
Improved video performance by enhancing thumbnails to increase CTR and overall viewer engagement.
Marketing Designer
The Drive
Oct. 2024 - Present
Revitalized the YouTube channel’s brand by designing modern, eye-catching thumbnails and assets for the backlog catalog of videos, bringing these amazing videos that are 12+ years old back to life.
Improved video performance by enhancing thumbnails to increase CTR and overall viewer engagement.
Marketing Designer
The Drive
Oct. 2024 - Present
Revitalized the YouTube channel’s brand by designing modern, eye-catching thumbnails and assets for the backlog catalog of videos, bringing these amazing videos that are 12+ years old back to life.
Improved video performance by enhancing thumbnails to increase CTR and overall viewer engagement.
Marketing Designer
The Drive
Oct. 2024 - Present
Revitalized the YouTube channel’s brand by designing modern, eye-catching thumbnails and assets for the backlog catalog of videos, bringing these amazing videos that are 12+ years old back to life.
Improved video performance by enhancing thumbnails to increase CTR and overall viewer engagement.
Sr. Marketing Designer
Bomber Eyewear
Aug. 2024 - Present
Led the update and implementation of new brand guidelines, creating a fresh, cohesive look across all platforms.
Creative direct all newsletter campaigns, social ads, web ads, and website designs, ensuring alignment with the brand’s identity and audience.
Highlight:
Our 2024 Black Friday/Cyber Monday campaign, drove over 200% growth compared to the same sale in 2023.
Sr. Marketing Designer
Bomber Eyewear
Aug. 2024 - Present
Led the update and implementation of new brand guidelines, creating a fresh, cohesive look across all platforms.
Creative direct all newsletter campaigns, social ads, web ads, and website designs, ensuring alignment with the brand’s identity and audience.
Highlight:
Our 2024 Black Friday/Cyber Monday campaign, drove over 200% growth compared to the same sale in 2023.
Sr. Marketing Designer
Bomber Eyewear
Aug. 2024 - Present
Led the update and implementation of new brand guidelines, creating a fresh, cohesive look across all platforms.
Creative direct all newsletter campaigns, social ads, web ads, and website designs, ensuring alignment with the brand’s identity and audience.
Highlight:
Our 2024 Black Friday/Cyber Monday campaign, drove over 200% growth compared to the same sale in 2023.
Marketing Manager
Bomber Eyewear
Aug. 2024 - Present
Led the update and implementation of new brand guidelines, creating a fresh, cohesive look across all platforms.
Creative direct all newsletter campaigns, social ads, web ads, and website designs, ensuring alignment with the brand’s identity and audience.
Highlight:
Our 2024 Black Friday/Cyber Monday campaign, drove over 200% growth compared to the same sale in 2023.
Freelance Creative Marketing
lucashuffman.com
Apr. 2017 - Present
Donut Media • Monster Energy • Edel Golf • SimDog Motorsport Simulation • + more..
Freelance Creative Marketing
lucashuffman.com
Apr. 2017 - Present
Donut Media • Monster Energy • Edel Golf • SimDog Motorsport Simulation • + more..
Freelance Creative Marketing
lucashuffman.com
Apr. 2017 - Present
Donut Media • Monster Energy • Edel Golf • SimDog Motorsport Simulation • + more..
Freelance Creative Marketing
lucashuffman.com
Apr. 2017 - Present
Donut Media • Monster Energy • Edel Golf • SimDog Motorsport Simulation • + more..
Sr. Marketing Designer
BEACH HOUSE GROUP
Sept. 2019 - Mar. 2023
BEIS • Florence By Mills • MOON Oral Care • PATTERN By Tracee Ellis Ross
Led creative on over 60 Newsletter, Social Ad & Web Campaigns
Delivered solutions within brand standards, aligning with feedback from creative leadership, and adapting swiftly to project changes.
Sr. Marketing Designer
BEACH HOUSE GROUP
Sept. 2019 - Mar. 2023
BEIS • Florence By Mills • MOON Oral Care • PATTERN By Tracee Ellis Ross
Led creative on over 60 Newsletter, Social Ad & Web Campaigns
Delivered solutions within brand standards, aligning with feedback from creative leadership, and adapting swiftly to project changes.
Sr. Marketing Designer
BEACH HOUSE GROUP
July 2014 - November 2015
Led and executed over 20+ launch campaigns for high-profile clients including Disney, FOX, and RedBull, driving brand alignment and enhancing customer experience across all touchpoints.
Designed and developed innovative products and marketing materials, coordinating with cross-functional teams to deliver projects on time and within budget, resulting in elevated brand differentiation.
Sr. Marketing Designer
BEACH HOUSE GROUP
Sept. 2019 - Mar. 2023
BEIS • Florence By Mills • MOON Oral Care • PATTERN By Tracee Ellis Ross
Led creative on over 60 Newsletter, Social Ad & Web Campaigns
Delivered solutions within brand standards, aligning with feedback from creative leadership, and adapting swiftly to project changes.
Creative Marketing Director
Frankie's Bikinis
November 2015 - April 2016
Partnered with major brands like Amazon, Costco, Dick's Sporting Goods, PepBoys, and Wayfair to develop and implement innovative strategies that reimagined the recovery and repurposing of their customer returns and over stock merchandise, maximizing brand value and return value.
Assisted in driving revenue turnaround from a loss-making operation to $7-$10 million ARR with a 50% profit margin. In my department this included designing visually compelling marketing materials and desk, enhancing brand messaging and optimizing creative processes to elevate client and consumer engagement.
Expanded and nurtured a creative team by setting clear goals, foster a collaborative and dynamic work environment, and significantly enhancing the branch's operational capacity.
Creative Marketing Director
Frankie's Bikinis
November 2015 - April 2016
Partnered with major brands like Amazon, Costco, Dick's Sporting Goods, PepBoys, and Wayfair to develop and implement innovative strategies that reimagined the recovery and repurposing of their customer returns and over stock merchandise, maximizing brand value and return value.
Assisted in driving revenue turnaround from a loss-making operation to $7-$10 million ARR with a 50% profit margin. In my department this included designing visually compelling marketing materials and desk, enhancing brand messaging and optimizing creative processes to elevate client and consumer engagement.
Expanded and nurtured a creative team by setting clear goals, foster a collaborative and dynamic work environment, and significantly enhancing the branch's operational capacity.
Creative Marketing Director
Frankie's Bikinis
November 2015 - April 2016
Successfully launched the company's e-commerce platform which resulted in increased site conversion, increased mail opens by 22%, and grew their email list from 1,000 to 15,000 natural users in 6 months by transitioning their site to a custom-built Shopify theme and leveraging MailChimp activations.
Led creative direction with founder Francesca Aiello through numerous holiday campaigns and sale events, increasing social following, customer comment engagement, and improving brand cohesion through multiple platforms.
Creative Marketing Director
Frankie's Bikinis
November 2015 - April 2016
Partnered with major brands like Amazon, Costco, Dick's Sporting Goods, PepBoys, and Wayfair to develop and implement innovative strategies that reimagined the recovery and repurposing of their customer returns and over stock merchandise, maximizing brand value and return value.
Assisted in driving revenue turnaround from a loss-making operation to $7-$10 million ARR with a 50% profit margin. In my department this included designing visually compelling marketing materials and desk, enhancing brand messaging and optimizing creative processes to elevate client and consumer engagement.
Expanded and nurtured a creative team by setting clear goals, foster a collaborative and dynamic work environment, and significantly enhancing the branch's operational capacity.
Education
Associate of Graphic Design - Entertainment
Fashion Institute of Design & Merchandising - FIDM
August 2011 - May 2013
Creative Director of the college magazine
Associate of Graphic Design - Entertainment
Fashion Institute of Design & Merchandising - FIDM
August 2011 - May 2013
Creative Director of the college magazine
Cerftifications
Cerftificate in Motorsports Makreting & Partnerships
ELVTR
Aug. 2024 - Jan. 2025
Scored in the top 5% of the class, leading with my course long thesis project revolving around IndyCar marketing.
Cerftificate in Motorsports Makreting & Partnerships
ELVTR
August 2011 - May 2013
Creative Director of the college magazine
Cerftificate in Motorsports Makreting & Partnerships
ELVTR
Aug. 2024 - Jan. 2025
Scored in the top 5% of the class, leading with my course long thesis project revolving around IndyCar marketing.
Skills
Adobe + Creative Software
Photoshop, Illustrator, InDesign, Premiere Pro + DaVinci Resolve
Adobe + Creative Software
Photoshop, Illustrator, InDesign, Premiere Pro + DaVinci Resolve
Adobe + Creative Software
Photoshop, Illustrator, InDesign, Premiere Pro + DaVinci Resolve
Adobe + Creative Software
Photoshop, Illustrator, InDesign, Premiere Pro + DaVinci Resolve
Web Builders
Framer, Shopify, Squarespace, Wix, Webflow
Web Builders
Framer, Shopify, Squarespace, Wix, Webflow
Web Builders
Framer, Shopify, Squarespace, Wix, Webflow
Web Builders
Framer, Shopify, Squarespace, Wix, Webflow
Admin
Microsoft Office + Google Workspace (sheets, docs, slides etc)
Admin
Microsoft Office + Google Workspace (sheets, docs, slides etc)
Admin
Microsoft Office + Google Workspace (sheets, docs, slides etc)
Admin
Microsoft Office + Google Workspace (sheets, docs, slides etc)
Productivity
Slack, ClickUp, Asana, BaseCamp + more
Productivity
Slack, ClickUp, Asana, BaseCamp + more
Productivity
Slack, ClickUp, Asana, BaseCamp + more
Productivity
Slack, ClickUp, Asana, BaseCamp + more
Project Management
Effective organization and management of design projects from concept to execution.
Project Management
Effective organization and management of design projects from concept to execution.
Project Management
Effective organization and management of design projects from concept to execution.
Contact
Email:
Email:
Email:
Email:
Phone:
Phone:
Phone:
Phone:
Linkedin:
Linkedin:
Linkedin:
Linkedin:
© Lucas Huffman 2025
© Lucas Huffman 2025
© Lucas Huffman 2025
© Lucas Huffman 2025